Team Sponsors

The team is extremely grateful for the continued support of, and to be named after an iconic brand in women’s cycling, Liv Cycling, AWOL London and Giant St Pauls. Their support and guidance will ensure that the team can compete at the highest level of racing across multiple disciplines. Another key sponsor, new for 2019, is online cycle coaching company, Spok’d.


We’re for cyclists. The new starters, the 100 milers and the Tour de France aspirers. We’re for big effort enthusiasts, coffee stop champions, half-wheelers, Strava stealers and Sunday cruisers. We’re for getting up more hills, keeping up with back wheels, leading from the front and making every effort count. We’re also for doing what feels right, taking time out and trading training rides for family time. We don’t believe in rigid plans, guessing games or data that’s near impossible to understand. We keep it simple, clear and make data your friend; turning complex tech into human advice. Every ride and rest day has a part to play, but we understand not every one will play out as planned. That’s why your plan adapts to you; keeping you on track, whatever comes your way. Because we believe there’s more to life than cycling, but when you train your way, cycling brings more to life. More happiness, better health and a feeling of fulfilment that’s hard to find.


In addition, for the 2017/18 season, we would additionally like to thank new sponsors Perkins GaragesCity & Docklands Property Group, Life Residential, Forte Sportswear, and Cádomotus.

Liv AWOL team vehicles for 2018 courtesy of Ford / Perkins Garages (photo: Phil Moir)
Liv AWOL team vehicles for 2018 courtesy of Ford / Perkins Garages (photo: Phil Moir)

We are also really pleased to announce our Charity Partner to be The Basil Skyers Myeloma Foundation, and will be supporting their Million Miles for Multiple Myeloma Challenge throughout the season.

For the new season, we will be having kit supplied by Forte Sportswear, the well-respected sports kit manufacturer from Assen, Netherlands.

front shirt with all sponsors - layers with zip on frontAnd we’re forever grateful for the support and superb photography of both Huw Williams and John Orbea, not just of our own team, but women’s and youth racing in particular. We are also indebted to a number of other photographers whose contributions help to highlight the team’s efforts both on and off their bikes.

Featured image by Liv Cycling


Website Powered by

Up ↑

%d bloggers like this: